Consumer Connect
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Activation
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Brand switching
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Advertising
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Behaviour shifts
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Demography
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Preferences
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Price elasticity


Brand Awareness
Projections
Red flags
Reach
SAH/ VWD impact

Campaign RoMI
Activations
Market Share
Brand Loyalty
Competitor action impact

Finance & Planning
Uplift
NMSM
Margin
ROMI
Controls
Sfaira will help brands to reach targeted customer by running campaigns at the stores on Sfaira platform. Brands can therefore drive initiatives like brand loyalty and point of sale activation at the local kirana stores of their choice, to trigger brand switch of shopper by knowing their exact preferences.