Consumer Connect

  • Activation
  • Brand switching
  • Advertising
  • Behaviour shifts
  • Demography
  • Preferences
  • Price elasticity

Brand Awareness

Projections

Red flags

Reach

SAH/ VWD impact

 

Campaign RoMI

Activations

Market Share

Brand Loyalty

Competitor action impact

Finance & Planning

Uplift

NMSM

Margin

ROMI

Controls

Sfaira will help brands to reach targeted customer by running campaigns at the stores on Sfaira platform. Brands can therefore drive initiatives like brand loyalty and point of sale activation at the local kirana stores of their choice, to trigger brand switch of shopper by knowing their exact preferences.