Consumer Goods

Strategy

Market Mix & RoMI Modelling

Competition Tracking

Product Gap Analysis

Price Elasticity & Prosperity Index

Consumption Analysis

Controls

Trade Spends Monitoring

Channel Payout & Incentive Tracking

Behavioural Analysis & Risk Mitigation

Distribution

Product Launch & Expansion

Automated/Assisted Replenishment

Sales Personnel Tracking

Activation

Real-time Competition Response

In-store Digital Activation

RoMI & Impact Analysis

Sfaira provides real-time analytics on tertiary offtake data at a micro catchment level and thus provides a unique insights into data which was earlier not available. In addition, technology intervention is needed for point of sale activations which comes out of box in Sfaira platform.