Consumer Goods

Strategy
Market Mix & RoMI Modelling
Competition Tracking
Product Gap Analysis
Price Elasticity & Prosperity Index
Consumption Analysis

Controls
Trade Spends Monitoring
Channel Payout & Incentive Tracking
Behavioural Analysis & Risk Mitigation

Distribution
Product Launch & Expansion
Automated/Assisted Replenishment
Sales Personnel Tracking

Activation
Real-time Competition Response
In-store Digital Activation
RoMI & Impact Analysis
Sfaira provides real-time analytics on tertiary offtake data at a micro catchment level and thus provides a unique insights into data which was earlier not available. In addition, technology intervention is needed for point of sale activations which comes out of box inĀ Sfaira platform.